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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

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How to Choose a PR Strategy, Part 2 of 6: Traditional environment

Shift Communications

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Another example of a traditional environment is the telecommunications industry. Ask 100 executives what strategy means and you’ll get 150 different answers. Where You’ll Go Wrong.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

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