PR Conversations

FEBRUARY 28, 2018

Let’s talk about professional PR development. That’s the question that started the following PR conversation between Kevin Ruck and Heather Yaxley. Co-founder, PR Academy. With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?)

Training 65

Training Ethics Data Analysis 65

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be I see a few things. Jason Brown , Founder/Principal, PublicCity PR. I see a few things. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. Atmospherics of trust.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. I reviewed every single primary source listed here. I do encourage you to spend time reviewing those. An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets.

Study 98

Study Marketing Data Analysis 98

ZudePR

MAY 31, 2015

You have ever wondered if there is such a thing as a selfless act. Walk through the door and when you’ve stopped blinking, I’ll show you the light. And if, when you get to the bottom of this post, you agree with me and the 36 experts’ experiences , share the secret with your friends. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81