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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40
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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119
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How to Get On in New Communications: Be Nice

ZudePR

Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . When someone asks me a question, I am happy to answer it. Adam is a digital marketer.