ImPRessions - Crenshaw Communications

MAY 22, 2017

Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving.

Brand 185

Brand Branding Marketing Wireless 185

Cision

JULY 26, 2017

Financial -> (Income, Net Wealth). Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Snap Lifestyle Categories.

Social Media 233

Social Media How To Insurance Insurance 233

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The challenge, as with any business transformation is tackling organisational changes while limiting the impact in terms of organisational or financial performance.

Publicity 79

Publicity Community Pinterest Reputation 79