PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 190

Communications Sports Journalism Fashion 190

Cision

JANUARY 21, 2016

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand journalism starts people on a journey with your brand. Brand Journalism in Action.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Brand Branding Fashion 120

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

MaccaPR

JULY 27, 2016

This at a time when the average tenure of a CMO has dropped to barely 44 months (according to the Wall Street Journal ) and the average length of an agency/client relationship has plummeted to fewer than 3 years, according to Bedford Group research. Why does the Lumberjacked Lumbersexuals campaign work so well? “So

Marketing 48

Marketing Video Consumer Agency 48