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The Public Relations Grand Slam

Mora Communications

Too many people believe that next TV interview or magazine article is going to be “it”. Still, although they were unable to take full advantage, it did launch their business. So, do your best, get the interviews done, and then let ’em go. It’s going to change their lives. That one story will turn it all around.

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I Can’t Use National Media

Mora Communications

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? Why couldn’t you generate national interest in your story?

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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. TestMasters finished 4th out of over 70 initial local Houston small business teams. The Greensheet finished comfortably inside the top eight in medium-sized businesses too.

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Maxim Behar for the Indian Valasys Media: PR Pivotal to Effective B2B Communication

Maxim Behar

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. Public relations, at that time, was an unknown concept in Bulgaria as for all the businesses in that region, not only in Bulgaria. And this is the advertising, public relations, and digital. It's really a merger.

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PR Basics Based on Principles will Never Change

PR Fuel

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Guerrilla PR for Powerfully Publicized Small Businesses.

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