3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]
Sword and the Script
NOVEMBER 23, 2019
It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. B2B content marketers serve an average of four audiences.
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