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IBM Vision: The Future of AI and Public Relations

Shift Communications

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more.

Publicity 166
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. In particular, short form videos are booming in PR trends.

Trends 105