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War of Ideas: How to Fight and Win on the Social Media Front (Part 1)

Melissa Agnes

These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. Over the next few posts, I’m going to delve deeper into each of these three things that, combined, reveal the secret to successful crisis management in this digital era. Relatability.

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Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. Good grief!

Crisis 74
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Behind the Headlines With Kathy Walsh

Cision

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227
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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. This should be your core support team, who will make key decisions in times of crisis.

Crisis 62
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Facebook PR Exposed

Flatiron Communications

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a advertisers sound off: [link]. Later that day, the company’s abbreviated blog post went up. a relatively tiny sum?—?on on approximately 3,000 ads.”.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. It bisected different farms and lands, but more broadly Keystone also represented an international issue. Talking Points. Agency of the future | Jump to text. Partnerships with technology | Jump to text.

Data 78