Advertising Creativity Privacy Viral 
ImPRessions - Crenshaw Communications
JUNE 20, 2023
As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers. As Oli Marlow-Thomas, Chief Innovation Officer for Smartly.io
ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
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Prohibition
FEBRUARY 13, 2024
These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.
Prohibition
JANUARY 23, 2023
If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. The solution is captions.
Sword and the Script
DECEMBER 10, 2019
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 11) Privacy regs bring back the basics.
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