Remove Advertising Remove Content Marketing Remove Real Estate Remove Web
article thumbnail

How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Not bad for promoting a webinar that covers complex marketing issues.

article thumbnail

11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

article thumbnail

Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. 3) The bold “content marketing” bridge.

article thumbnail

Social Media Marketing for Complete Beginners

ReimaginePR

It’s called the cover photo, and most brands fail to fully optimize this real estate. Produce share-worthy content. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content.