Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

ReimaginePR

AUGUST 29, 2016

It’s called the cover photo, and most brands fail to fully optimize this real estate. Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. The level of precision marketing can be scary, to be honest. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Make sure your online newsroom is clearly identified (e.g. Exhibit A: Starbucks. Tip : Give your newsroom a custom URL address. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48