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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

MARCH 20, 2018

More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless.

Industry

Industry Marketing Enterprise Mobile

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics

Ethics Communications Print Television

Public Relations Today

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

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