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#15: Real-time decision-making with Kate LaVail of McDonald’s

NewsWhip

Increasing cross-functional awareness and expertise, Kate and her team serve as strategic advisors, focused on deep, mixed-methods evaluation of progress, sensitive early indicators of risk and opportunity, and aligned and integrated strategy development. I’m really excited about this conversation.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I

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How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

But marketers are still largely in the dark about AI’s implications. We wanted to start a conversation in the industry about this. We're not seeing a lot of people talking about the very real potential economic disruption here. Marketers need to start thinking about how their content gets found in the age of AI.