A Silver Anvil Campaign to Create a New Generation of Michigan Homeowners
PRSay
FEBRUARY 22, 2019
A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and baby boomers at the same age. This helped extend the life and impact of the video over the course of three weeks.
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