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A Silver Anvil Campaign to Create a New Generation of Michigan Homeowners

PRSay

A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and baby boomers at the same age. This helped extend the life and impact of the video over the course of three weeks.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own. You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Maybe you’re wondering what your pitch should include.