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Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

By 2030, global food demand is expected to rise by 35 percent. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Whatever fear and doubts we had in pulling off our first F&B trade show evaporated — we knew that we just had to be hungry enough for success.

article thumbnail

Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

By 2030, global food demand is expected to rise by 35 percent. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Whatever fear and doubts we had in pulling off our first F&B trade show evaporated — we knew that we just had to be hungry enough for success.