article thumbnail

Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

By 2030, global food demand is expected to rise by 35 percent. We clinched the highly coveted Gold award for Best Regional PR Campaign , a category in which we faced stiff competition from strong, well-known brands with elaborate regional campaigns. The result? The team learned some extremely valuable lessons.

article thumbnail

Public relations in 2018

Stephen Waddington

By 2030 everyone on the planet will be connected. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7

Publicity 164