Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession
PRSay
APRIL 5, 2023
Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Also scoring well as budgetary allocations were content creation, media monitoring and paid media. The PR pros we surveyed had specific thoughts on how these tactics should be measured.
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