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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

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Effective PR Tips for Cannabis Brands

5W PR

By 2026, the global cannabis market is expected to reach over $90 billion, according to reports. It’s important for companies in the cannabis industry to follow the latest trends in the market as well as monitor key events that they can utilize as speaking opportunities. Speaking Opportunities.

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Lean on trends, research and case studies. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best.