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PR and journalism—we’re in this together

Agility PR Solutions

The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. When they leave the newsroom, where are all these professionals be going? […].

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Public Relations Jobs Boom as Buffett Sees Newspapers Dying

Remote PR Jobs

Opportunities in public relations are likely to increase as newer specialties that target social media gain even more importance and companies boost staff to help control their message and defend their image. It’s obviously a supply-side issue and not a demand-side issue,” Bennett said.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

These include the Supply Chain Act, which is already in force, and the Digital Product Passport, which will become mandatory in 2026. The proliferation of influencers has led to a significant shift away from traditional media as companies increasingly look to reach a more targeted audience.

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Media relations, as a practice, isn’t going away.