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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. These include the Supply Chain Act, which is already in force, and the Digital Product Passport, which will become mandatory in 2026. It motivates employees and managers alike and promotes a healthy and positive workplace culture.

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Paul Business Journal). On top of this, there’s been growth in corporate communications teams and fewer journalists. This ratio has doubled in the last 10 years.