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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. Read on to find out what the experts have to say.

B2C 73
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Your profession needs you

Stephen Waddington

Lego and Patagonia are among my favourite brands. Lego’s purpose is to inspire and develop children to think creatively and release their potential. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Both organisations absolutely live up to their purpose.