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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect. Projected to make up nearly 30 percent of the workforce by 2025, Gen Z — which is also the most racially and ethnically diverse generation in U.S. companies.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

The online lending space has doubled in size every year since 2010, according to Morgan Stanley, and analysts predict $1 trillion in new loans will be processed through online marketplaces globally by 2025. Consider in-app advertising to fintech/finserv related sites.

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Personal Versus Private in PR and Social Media

Cision

According to Fox Business News , millennials – who will comprise 75% of the workforce by 2025 — fall into this social media practice the most. It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership.