Sword and the Script

DECEMBER 20, 2022

“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Rather, AI will be used to create a lot of filler and SEO bait. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) David Berkowitz , Founder, Serial Marketers. PR has a bigger role in content. “I

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Marketing Content Marketing Data Social Media 189

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

APRIL 13, 2023

Here are five ways to repurpose your video content in 2023. You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. So why let all that hard work go to waste?

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Video Infographics Social Media Instagram 62