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S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’

PRSay

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. As for the legal team, that’s always a push and pull, whether you’re managing a crisis or an everyday issue.

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Global Business Leaders Congratulate Maxim Behar for the PR Week Award as Best PR Professional in Europe for 2022

Maxim Behar

And what always impresses me most is how much your employees love you. Sales and Traffic Representative, Turkish Airlines. Dear Maxim, on behalf of Turkish Airlines, we would like to congratulate you on winning the Best PR professional in Europe. And again, wishing you all the best for your “Best PR Professional in Europe 2022”!

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Maxim Behar: Politics in the modern world must be entirely dependent on the opinion and operations of business

Maxim Behar

Maxim: I often say that right now the whole world is a big mess, and from this mess we have to create something that can suit businesses, employees, pensioners, of course, students, and all people. Here, in this day and age, 2022, businesses have the wonderful opportunity to do their profits transparently. Host: But they don't.

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Press Release Horror Stories: 5 Lessons Learned from Epic PR Fails

Newsfile

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. The crashes of Lion Air Flight 610 in Indonesia and Ethiopian Airlines Flight 302 in Ethiopia resulted in 346 fatalities.

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