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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again.

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#15: Real-time decision-making with Kate LaVail of McDonald’s

NewsWhip

APRIL 9, 2021 | 12:30pm EST / 5:30pm GMT. P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. And then we also have reputational risk. Real-time decision-making with Kate LaVail of McDonald’s. Watch webinar. Read transcript.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Zach: Yeah.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion in 2021. Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5