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Has the trade show had its day (at last)?

The Hoffman Agency

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

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Looking to 2019: Planning for PR Pros

Solo PR Pro

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. This report from Wordstream.com, provided by Gayle Lynn Falkenthal, anticipates that by 2020 fifty percent of all online searches will be done via voice. It All Starts with a Plan.

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. On Friday, March 13, 2020, we sent our staff to work from home. Today, it’s a vaccination site.

Crisis 86
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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

She specializes in media relations, content solutions and social media management for her clients, and she was fortunate to see her business grow in 2020, despite losing some clients to pandemic-related budget cuts. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. They don't have to go into an office every day.

Meeting 110
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LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. We can’t do trade shows, can’t do in person events. And if we do that, the traffic, the plays, the downloads, all that will come.” We’ve seen 103 percent growth year over year.

Brand 118
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2022 PR Predictions

Landis PR

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Like 2020 and 2021, 2022 will be a year of great uncertainty. Second, internal communications and communicating with employees will be central to the success of every organization. Photo courtesy of Unsplash. What a year! Kind communication.

Trends 52
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 174