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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. In July 2019, we set up a $100 million fund, with $50 million for direct payments to families.

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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Building trust and credibility is another crucial objective of public relations.

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Purdah communication and resource rules

Stephen Waddington

Purdah places restrictions on government and public bodies during elections. There have already been two claims over the misuse of communication and resources. Purdah covers civil servants of Government departments, local government, and the board members and staff of public bodies, and arm’s length organisations.

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The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. A reputation risk that is not properly managed can quickly escalate into a major crisis or lead a company into obscurity. Managing your reputation crosses over communications, public affairs and public relations.

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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. There was a radio station.