Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. All earned media, like all public relations efforts, are not the same. HOW TO BEST MEASURE YOUR PR SUCCESS.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

NOVEMBER 15, 2017

Analyzing your client’s overall marketing and PR performance gives you an in-depth look at how they perform against competitors and how PR can fill in the gaps. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. PR grows more in demand. Public relations is HOT right now. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. The PR industry operates this way mainly because we’ve not had access to predictive software or good data.

Analytics 132

Analytics Data-Driven PR Data Software 132