article thumbnail

2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

article thumbnail

How Well Do You Know the New Rules of Crisis Management?

PRSay

Viral videos. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. It’s not always about crisis management. To announce a new strategy.

article thumbnail

Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160
article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The core algorithm linked to quality appeared around March 8, 2017. This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. Google Fact Check.

Google 259
article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The core algorithm linked to quality appeared around March 8, 2017. This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. Google Fact Check.

Google 64
article thumbnail

How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. — United (@united) April 10, 2017. It is, therefore, necessary to understand a crisis thoroughly to ensure a timely and correct response.

Crisis 271