Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. However, the year that the bubble bursts will not be 2017. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues.

Publicity 166

Publicity Data Analytics Advertising 166

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. Consumer health and fitness. Consumer technology. Automakers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103