article thumbnail

How to spruce up your newsroom—and draw eyeballs

Presspage

Many journalists also report live from industry events, such as a technology conference or product launch.” At a time when organizations are becoming content publishers in their own right, find out why you can secure more coverage on TV and in newspapers by providing photos and video of your own that they will steal and use.

How To 78
article thumbnail

How to spruce up your newsroom—and draw eyeballs

Presspage

Many journalists also report live from industry events, such as a technology conference or product launch.” At a time when organizations are becoming content publishers in their own right, find out why you can secure more coverage on TV and in newspapers by providing photos and video of your own that they will steal and use.

How To 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Reach Campus Media with Content They Care About

Beyond PR

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Product launches. To reach these media points and their audiences, it’s not enough to be authentic.

Radio 68
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 189
article thumbnail

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The “gatekeeper” doesn’t exist anymore.