measurement-month-barcelona-principles 2016 Related Topics 
The Proactive Report
SEPTEMBER 25, 2017
September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. That’s a 5% increase from the 2016 report and that figure is double what it was in 2013. SOCIAL MEDIA MEASUREMENT. WHY MEASURE DIFFERENTLY?
Burrelles Fresh Ideas
MAY 9, 2023
An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.
Expert insights. Personalized for you.
100 
Let's personalize your content