Sword and the Script

MAY 21, 2016

So in 2016 our past VP of marketing is now 46. In his latest book, Content, Inc., In 2015, there are literally hundreds of channels where consumers access content.”. It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 64

Social Media Marketing Media Content Marketing 64

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. For inspiration, check out Coca-Cola’s press center.

How To 48

How To Media Print Real Estate 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 5, 2016

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games.

Sports 60

Sports Pitching Print Local 60

Sword and the Script

NOVEMBER 29, 2016

In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. The same is true in print. Note: An earlier version of this piece was the lead story on the Communication World Magazine website during the month of September 2016.

Content Marketing 60

Content Marketing Publicity Marketing Television 60