Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Waxing UnLyrical

AUGUST 17, 2016

Started as PR Pro & fell in love w/ measurement, content & tech to drive brands’ messages. Heidi Sullivan (@hksully) August 9, 2016. Marketers get big budgets b/c they are seen as a profit center. Heidi Sullivan (@hksully) August 9, 2016. Dan Farkas (@danfarkas) August 9, 2016. 1/2 #MeasurePR. —

Measurement 40

Measurement Infographics Tools Data 40

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Many things are said to make the world go around.

Ethics 52

Ethics Communications Print Television 52

HMA Public Relations

DECEMBER 29, 2017

We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. And joining me to talk about this is Mr. Bill DAlessandro from Elements Brands. We lost about four grand in receivables. I mean, I don’t know much about their financials, but they’re everywhere.

Retail 48

Retail Facebook Real Estate Google 48