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5 technologies that will change how you do PR

Presspage

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

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Meet PR’s New Best Friend: Data

PRSay

The big data revolution has pushed the public relations industry forward. Original data also increases the chance that your brand will receive coverage. The possibilities are endless with data, and they can be sliced and diced any way. The possibilities are endless with data, and they can be sliced and diced any way.

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