ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. Well handled.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

NOVEMBER 2, 2021

The research shows that companies managing a brand crisis often have an opportunity to get ahead of the most damaging narratives before becoming immortalized in public opinion. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Scandal: 2016. CEO Oscar Munoz, United Airlines . Adams found that the more the CEOs smiled, the more the stock prices dropped. Yet share prices rose as the CEOs expressed more regret. Here are our nominations for best CEO in a video apology: CEO John Stumpf, Wells Fargo. Charging customers for phony accounts. Contrition?

Interviews 170

Interviews Media Training Training Video 170

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Melissa Agnes

FEBRUARY 2, 2016

” I’ve been a loyal Air Canada flyer for over two years now, choosing to fly with the airline every chance I get – which due to my work is nearly a weekly occurrence – and this was my first time being upgraded. This one interaction had me contemplating my loyalty to this airline.

Corporate 167

Corporate Airlines Employee Training 167