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The Measurement Mavens of the Month: Cindy Villafranca and the Team at Southwest Airlines

Katie Paine's Measurement Blog

(Please note: This piece originally appeared as a free article in the early May 2016 edition of The Measurement Advisor newsletter.) It’s no secret to regular readers of The Measurement Advisor that Southwest Airlines has always been on the forefront of measurement.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

What’s more, media credibility has actually increased over 2016. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack. United Airlines. Yet most national outlets posted gains in the ways that matter – ratings and readers.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. But consider how Southwest Airlines handled a tricky passenger situation in September. Well handled.

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PR Salary: What’s a PR Pro Worth in 2016?

Sword and the Script

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. The post PR Salary: What’s a PR Pro Worth in 2016? But the world has changed. The counselor role the PR pro holds today is far more cross functional than it ever has been.

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The impact of content rich newsrooms

Presspage

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. The use of the newsroom platform has provided the airliner with a growing number of visitors. Miami International Airport.

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My Emotional Support Blog

Barokas

United, in an effort to become my new favorite airline, refused the boarding of the bird. In justifying their rule change, Delta reported that it flew 250,000 “support” animals last year, up 150 percent from 2015, while reports of biting or defecating nearly doubled since 2016. Not just any peacock, an emotional support peacock.

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Airlines have been under close scrutiny, with their new policies needing to comply with the national vaccine mandate in the United States. Rising audience-side misinformation.

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