Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 According to the firm’s latest State of Creative Hiring data, 75 percent of advertising and marketing hiring decision makers anticipate expanding their teams in the second half of 2019, up from 60 percent six months ago.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. Local news and indy journalism more trusted. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Flatiron Communications

MARCH 18, 2018

Who’ll forget how company VP of Ad Products Rob Goldman, reportedly without company authorization, took to Twitter to try to play down the news of Russia’s Trumped-up disinformation social influence “advertising” campaign that filled the feeds of its user base base during the 2016 Presidential campaign?

Facebook 44

Facebook Employee Crisis Journalism 44

Flatiron Communications

NOVEMBER 28, 2018

The opacity with which Facebook addressed its mounting crises and the company’s contradictory internal and external posturing goes counter to the ethos of savvy crisis managers. advertisers sound off: [link]. Nor unexpectedly, many influential media and tech pundits were aghast at the revelations in the bombshell Times report.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44