Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

Doctor Spin

DECEMBER 26, 2023

Each of them could easily assume the mantle of leadership themselves—and do a great job. Leadership is about the team’s net output and being of service, nothing more. This time, I’ll try to think differently about setting goals for 2024. I’m also constantly re-writing a book on public relations called “Amplify.”

Leadership 52

Leadership Blogging Course Resources 52

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 177

Survey Marketing B2B Study 177