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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198
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Beyond Boundaries: Empowering Women in Non-Traditional Industries

PR for Anyone

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products.

Industry 130
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Source: US B2B Tradeshows ).

Survey 178
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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. I realized it would be silly not to have someone as experienced as Nate on our podcast. Positional is now live!

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