Mindful Marketing

JUNE 24, 2015

We provide two primary services: brand development and strategic outreach. (2) Tell us why. creating an emotional-brand awareness for them. Thus, persuading successful left-brainers to let us lead them to emotional-brand nirvana is sometimes akin to herding guinea pigs or gnats. (5) 5) What keeps you up at night?

Marketing 50

Marketing Technology Newspapers Writing 50

Mindful Marketing

JANUARY 14, 2016

In 2011, a Forbes contributor used the sentiment as a headline , and in 2015 “Trust Me, PR is Dead,” was the provocative title of a new book by Robert Phillips. Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected.

Agency 50

Agency Analysis Analytics Tools 50

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. What is your favorite season and why ? What is next for you for the remainder of 2015? ​. You can never stand still.

Communications 50

Communications Marketing Internal International 50

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. Why Your Story Trumps Your Brand , which I expect to publish in 2016, is my manifesto and explanation of the primacy of story in marketing and public relations success. I’m not saying your brand is unimportant.

Interviews 50

Interviews Communications Storytelling Marketing 50