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PR Service or Customer Service? Why Always Saying “Yes” Damages Client Relationships

Shift Communications

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. For good reason: WRIKE’s 2015 project management stats show that 35 percent of failed projects suffered from a change in project objectives. Client relations are not customer service.

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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling. Related: AI in Customer Service: The Race to the Bottom?

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Future of PR: 2020 edition

Stephen Waddington

Public service broadcasting is failing to pick up the shortfall. Please keep reading for the full analysis. The report provides an international perspective on the challenges facing the PR business. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

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Defining Content Relevance in Digital PR w/ James Brockbank

Buzzstream

I If we look at where this industry started to take a shift, we will probably start doing some version of what we now call digital PR in 2015. Now, if we look at what was working in 2015, and if we look at the landscape, pretty much any link we were earning from an authoritative top tier news publication was moving the needle in my opinion.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. 2015: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 188
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How To Develop Your Digital Content Strategy

Journalistics

This is a hard question to answer in 2015. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. The main factors contributing to your budget should be the cost of people to produce your content – whether internal or external. Content marketing?