PR Service or Customer Service? Why Always Saying “Yes” Damages Client Relationships
Shift Communications
SEPTEMBER 13, 2016
PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. For good reason: WRIKE’s 2015 project management stats show that 35 percent of failed projects suffered from a change in project objectives. Client relations are not customer service.
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