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Rock The Pitch #7: The Anti-Facepalm Formula

Rock the Status Quo

There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We also run a popular eCommerce marketing blog. Why did she like it? Or For a Client.)

Pitching 173
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Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Hotels 40
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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. We want to help simplify and optimize the marketing planning process for your business. Builder campaigns, such as blogging and social engagement, are designed to create and expand assets on an ongoing basis.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Test, test, test. Hunter Montgomery | ChurnZero. Do you have a PR strategy?

Marketing 174