Remove 2014 Remove 2017 Remove Measurement Remove Small Business
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5 Internet Trends for PR Pros to Watch

Solo PR Pro

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business. Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers.

Trends 49
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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. By 2014 it was obvious that video was the rising star of content marketing. What impact have they had on your business and/or web or social footprints? How do you make the topic fun and interesting?

Video 153
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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

1) February 18, 2014: Enter GTCR . Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 2) April 7, 2014: Vocus. Sources: GlobeNewsWire , Business Wire , TechCrunch , Adweek , PRWeb ). 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 4) October 22, 2014: Gorkana.