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Taking a Newsroom Approach to Content Marketing

Journalistics

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me?

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What Responsive Web Design Means for You and Your Content

Beyond PR

However, it’s easy to fall into the trap of thinking about this page design solely in terms of a magazine or newspaper layout, obsessing over fixed margin size and headline or sub-headline breaks. According to Pew Research Center, the portion of Americans who get their news on a mobile device has increased from 54% in 2013 to 72% in 2016.

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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting. Where to start: 8/26/2019 You 2.0: Apple Podcasts.

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Skills Entry-Level PR Hires Should Have

Journalistics

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. You know something about SEO – like how the Google Panda update changes the game for how content is ranked on Google.

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PRoust Questionnaire: Andy Green

PR Conversations

From this story, and many others, I acquired my learning that PR is about something bigger, something delivered in your actions, your living and doing as much as your next newspaper clipping. Now, I would call this role as managing Brand Character. What’s the best career decision you ever made? Which talent would you most like to have?

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