ImPRessions - Crenshaw Communications

JUNE 12, 2018

Edelman elevates marketing PR. Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion.

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 40

Mobile Media Newspapers Local 40

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. DMS: I think you need to get your own take into the market with a blog post or tweet or something similar. Following are five key questions and answers about the subject.

Television 40

Television Corporate Infographics Radio 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. ” This is argued to be a growing trend, proven by reference to customer surveys.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. ” This is argued to be a growing trend, proven by reference to customer surveys.

Retail 40

Retail Radio Advertising Advertising 40