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The Pros and Cons of Becoming a Thought Leader

Waxing UnLyrical

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. I follow my local Whole Foods on Twitter, and I know that I can count on them for information at any time.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Partner with a local influencer to promote your business on social media. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business. 1 Do Things that Don’t Scale.