Remove 2013 Remove Journalism Remove Video Remove Viral
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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. The Viral Customer Complaint. Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? Those viral customer complaints are almost quaint in light of today’s environment.

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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing. peaked in 2013, at 242 million units sold.

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News You Can’t Use

Flatiron Communications

The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine. When you dig a little deeper, we learned that the photo was not from 2014, but actually from 2013 when there were riots in Sao Paulo. Carrie Melago, Wall Street Journal/NY. We also can predict which videos are about to go viral.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. ” What’s happening in public relations is happening right now in independent journalism. “Not all predictions are positive.

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