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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

Are they things that were coincidental, are they things that were real-time marketing (and thus cannot be relied on to occur again), or are they things that you have control over and thus can revisit or build upon? The first was our Top 50 Most Overused Words in Press Releases for 2013. Vice President, Marketing Technology.

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SHIFT Archives: The Best of Q4 2015

Shift Communications

Ah, the question on every PR pro’s mind. Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. What publishing time gives a press release the maximum visibility? No surprise, it’s before 5:30pm on a business day.